Not commenting on your piece per se, but to bless the algorithm for showing me new writing i actually care about! I very much enjoy lifting and have been training in the powerlifting style for almost a year now. (With consistency gaps off and on…!) Giving you a follow and am excited to read more of your work soon.
Will be interesting to see metrics over time on things like gym memberships. Will this addition encourage others to begin getting into fitness with the initial help of GLP-1s or have unintended consequences.
In many ways, pairing delivery of these treatments around fitness centers makes great sense to encourage the lifestyle that is necessary to prevent muscle, tendon, and other beneficial tissue loss.
An opportunity to bring more into the arena that may otherwise avoid it assuming the execution continues to emphasize the overall identity shift.
The meds give a bump but ultimately will do nothing without continuously putting in the work.
Agree! Lots of questions. And it was inevitable, as the line between medicine and health continues to blur and consumers become more informed and demand more and more. And there's a ton of money to be made. But fundamentally, should this be the business that gyms are getting into?? That's where the rub is.
Not commenting on your piece per se, but to bless the algorithm for showing me new writing i actually care about! I very much enjoy lifting and have been training in the powerlifting style for almost a year now. (With consistency gaps off and on…!) Giving you a follow and am excited to read more of your work soon.
Will be interesting to see metrics over time on things like gym memberships. Will this addition encourage others to begin getting into fitness with the initial help of GLP-1s or have unintended consequences.
In many ways, pairing delivery of these treatments around fitness centers makes great sense to encourage the lifestyle that is necessary to prevent muscle, tendon, and other beneficial tissue loss.
An opportunity to bring more into the arena that may otherwise avoid it assuming the execution continues to emphasize the overall identity shift.
The meds give a bump but ultimately will do nothing without continuously putting in the work.
Another great post as always Anne!
Agree! Lots of questions. And it was inevitable, as the line between medicine and health continues to blur and consumers become more informed and demand more and more. And there's a ton of money to be made. But fundamentally, should this be the business that gyms are getting into?? That's where the rub is.
Very thought provoking question that I feel like I could argue for on both sides